TOM FORD- Perfume Packaging and Promotion
Description
The project begins with research in the field, where the goal is to make observation of the market. The group had to choose a company/designer/organisation to create the promotion and the packaging design for.
We have chosen Tom Ford, as he is one of the biggest figures of fashion industry and we felt like we could be loyal to his brand but still make a little bit of innovation in it.
We have created the products in the term of simplicity. The pictures are black and white to create contrast with the composition of the pictures. The feeling of it is sexual and young.
About the Packaging
We realized that people appreciate hand made things very much, specially when it comes to luxury products. The knotted bottom parts are not only protection for the perfume, but it shows the value and the uniqeness of the products.
Our target was those young people who are about to be adults, act like them, but still couldn't let their bold, crazy and young personality go.
Contributors to the projects: Antonio Vlasceanu and Viktorija Ivanauskaite